Many people doing SEO still think that writing more articles will improve rankings, but that mindset has been obsolete for 10 years! Imagine this: if you were in a shopping mall without any signs trying to find a restaurant, what would you do? You’d probably look for the nearest map or ask someone, right? SEO is the same—if your content isn’t properly “guided,” users and search engines won’t find you! Recently, I helped a local restaurant brand with their SEO. They were posting articles on their website every day but the traffic was almost zero. When I took a look, I saw the problem: the page structure was a mess the articles weren’t optimized for keywords, and there were hardly any backlinks! After adjusting the strategy, we optimized their local SEO, set up a Google My Business page and built high-quality backlinks. Two months later, their keyword rankings had improved

You’ve probably heard of this term—E-E-A-T stands for Expertise, Authoritativeness Trustworthiness, and Experience—the four key factors Google uses to assess content quality. But why is Google placing greater importance on these factors? First, there’s an overwhelming amount of information on the internet. A single search yields thousands of results, but the real question is: Can you trust all of them? Have you ever clicked on an article only to find it poorly written, misleading, or even outright incorrect? Google wants to prevent users from experiencing this frustration. That’s why it has become more stringent in filtering content ensuring that users get high-quality, reliable information. So, how does Google determine content quality? It looks at whether the author is an expert in the field. For instance if you search for a medical issue, an article written by a doctor is obviously more credible than one written by an anonymous internet user.

C-end customers make their choices based on emotions and trust. In this process, E-E-A-T is a crucial tool to attract users and keep their attention. For C-end websites, whether you’re in e-commerce, education services, or content subscriptions, trust remains the top priority. Customers don’t just care about how well you promote yourself; they care about whether you are truly reliable. For example, when introducing a product, authentic user experiences, detailed usage instructions and honest pricing display significantly enhance trust. Transparency is especially important in product reviews or promotional content. If you are sponsored by a brand, be upfront about it. This honesty, rather than deterring users, actually earns their respect. In content creation, first-hand experience also plays a key role. C-end customers love real-life cases and stories, such as how a user solved a problem using your product or how a service proved valuable in a particular scenario. These details

If your website isn’t ranking well, it’s likely because your Core Web Vitals need improvement. Don’t worry—I’ll explain how to fix it in the simplest way! Core Web Vitals are three key metrics Google uses to measure user experience: page loading speed, interactivity and visual stability. Google prioritizes user experience, so if your site performs poorly in these areas, your rankings will suffer. First, page loading speed. If your website takes too long to load, users will lose patience. To optimize this, compress images reduce the size of JavaScript and CSS files, and use a CDN (Content Delivery Network) to speed up content loading. Next, interactivity—how quickly your site responds after a user clicks. If buttons take too long to respond the user experience worsens. Solutions include reducing JavaScript execution time or deferring non-essential code to ensure fast interactions. Lastly, visual stability. If elements shift unexpectedly while loading, it disrupts

When your target customers are businesses, the professionalism and authority of your content often determine whether your business can succeed. For a B2B website, E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) is an essential tool for creating high-quality content. Business users have clear content needs: they seek solutions to their problems, professional industry knowledge, and well-defined collaboration expectations. E-E-A-T helps you achieve this. For instance a company offering SaaS products can demonstrate expertise and credibility by providing in-depth analyses of product features showcasing customer case studies, and citing industry data. Additionally, your website should highlight your industry background such as featuring your team members’ credentials or sharing your company’s achievements. To earn the trust of B2B customers, transparency is also crucial. For example, being open about pricing, service scope and support terms can significantly reduce communication costs in later stages of collaboration while enhancing trust in your brand.

Have you ever noticed that your website has been live for a long time, you’ve written a lot of content, but the traffic just won’t increase? The truth is, you’re not lacking traffic—Google simply isn’t giving you a chance to rank! Recently, I helped a client optimize their website. They originally had only 5,000 visitors per month, but after three months of optimization, traffic skyrocketed to 80,000. Guess what their issue was? They were targeting the wrong keywords! Many business owners assume that picking keywords means choosing the most popular industry terms, like “fitness,” “learning English,” or “buying a house.” But these keywords are insanely competitive—big brands dominate the first page, and you have no chance of ranking! SEO isn’t about choosing the most popular words—it’s about picking precise, high-converting keywords! For example, we helped an outdoor gear brand optimize their SEO. They were originally competing for a broad term—“hiking

Many people think SEO is just about writing keywords and building backlinks, but in reality website structure is the foundation of rankings! Imagine your website as a house— if the framework is poorly built, no amount of decoration will save it, and it will eventually collapse. The same principle applies to SEO: if your website structure is messy users won’t find what they need, and Google won’t rank you highly. So, your site navigation must be clear and intuitive—users should be able to find what they’re looking for within three seconds. Take an e-commerce site as an example: shoes should be under “Shoes,” and clothes should be under “Clothes.” Don’t make users feel like they’re lost in a maze, struggling just to find a pair of sneakers. Next, clean up your URLs—avoid random codes! For example a URL like “www.guangsuan.com/page1234” is confusing and unappealing. Instead if you use “www.guangsuan.com/how-to-choose-shoes,” it

When working on a blog, you’ve probably heard the term E-E-A-T quite often. It stands for Experience, Expertise, Authoritativeness, and Trust. If you want your blog to be more popular and rank higher E-E-A-T is a crucial standard you simply can’t ignore. In simple terms, E-E-A-T is the framework Google uses to assess your blog’s content quality. But for content creators it serves as a guide to help you craft content that earns readers’ trust. Trust is the core—how do you win over your audience? Whether you’re writing about travel guides or health advice, trust is the key to keeping readers engaged. To build trust, make sure to clearly present your identity and background. If you have relevant experience, don’t hesitate to highlight it! Additionally always cite authoritative sources when referencing data—transparency like this makes your content more credible. Experience and expertise—both are essential Sometimes, personal experience makes your content

A compelling title makes your content stand out, while an effective description is the key to guiding users deeper into your page. The title is your first weapon to capture users’ attention. When browsing the web, people quickly scan through countless pieces of information, and what truly makes them stop are titles that create suspense, evoke emotions, or highlight benefits. For example, instead of saying “Tips to Improve Work Efficiency,” try “Why Do You Never Finish Your Work? The Answer is Here.” The latter starts with a question triggering curiosity and leading directly to a solution, making it far more engaging. A description should complement the title’s impact. While the title sparks interest the description provides enough details to encourage the user to click. Imagine the title “Quickly Improve Your Writing Skills.” If paired with “Discover simple daily exercises to refine your style and turn every piece you write into

Nowadays, it’s rare to find someone who hasn’t used AI for content creation. From writing articles with ChatGPT to generating images with MidJourney and conducting research with various AI tools—AI has become a must-have for SEO professionals. But what exactly can AI do for SEO? Does it save money? Time? Or something even more valuable? 1. Helping You with Topic Selection One of AI’s biggest advantages is efficiency! Simply input a keyword, and AI can generate a list of related topics in seconds. For example, if you enter “outdoor gear,” AI might suggest articles like “The 5 Best Camping Essentials” or “How to Choose a Wind-Resistant Tent”, helping you never run out of ideas. 2. Superfast First Draft Generation AI writes first drafts so fast it feels unreal! Just provide an outline, and within a minute, you’ll have a full-length article. While the quality may not be perfect for direct