The root of the problem might be that “Google can’t understand your content.” If foreign customers can’t find you
where will the orders come from? Don’t worry, the following practical tips can help you break this deadlock.
To make your website better understood by Google, keyword selection is crucial.
You need to use the search habits of your target market. For example, if you sell “high-quality mechanical parts,”
foreign customers might prefer searching for “durable machinery parts supplier.”
Use tools like Google Keyword Planner to find the words customers actually search for, replacing those “self-indulgent terms.”
Website loading speed is also a key factor. If your site takes more than 3 seconds to load, 53% of users will leave immediately.
Use tools like PageSpeed Insights to test your site speed, compress images to under 100KB
and choose servers with European or American nodes. These measures will make Google see your site as “reliable.”
Additionally, it’s important to clearly tell Google your target market. Add geographic tags to your page titles and descriptions
such as “Germany industrial equipment manufacturer.” Also, register for Google My Business and link a local phone number.
This will help Google prioritize recommending your site to local customers.
With these methods, you can significantly increase the traffic and visibility of your foreign trade website, attracting more potential customers and increasing order opportunities.
