Many people mistakenly think SEO is just a collection of technical tasks such as keyword stuffing
building backlinks, or modifying title tags. However, after all that effort, the rankings still don’t improve. In reality,
what SEO truly needs is a clear, cohesive strategy—not a set of disjointed tactics.
Before doing SEO, you need to establish a goal. Do you want to get more traffic or increase your conversion rate?
Different goals will determine the direction of optimization. For example, if your goal is to increase traffic
you can focus on long-tail keywords and content optimization. If your goal is to improve conversion rates, then you need to analyze user behavior more deeply
such as click-through rate, time on site, and conversion paths.
SEO is also a form of competition. Your rivals are optimizing as well, and you need to analyze their ranking strategies to find ways to break through.
Tools like Ahrefs or SEMrush can help you understand your competitors’ backlink sources, content structure
and even keyword distribution. By studying this data, you can develop a more effective optimization strategy.
Finally, SEO requires a holistic perspective rather than focusing on one or two individual metrics. Ranking
traffic, backlinks, and user experience are all parts of SEO. Only by connecting all of these elements together can you truly boost your site’s overall performance.
