If you really want to improve your website’s ranking on Google
you need to understand that it’s not just about “making a few small adjustments”—it’s an ongoing process of improvement.
The most basic thing is to ensure that your website content is of high quality. Many times, if users enter your site and find boring or cobbled-together content
Google will consider your site to be of little value to users, and your ranking will naturally be low. On the other hand,
if you provide genuinely helpful content, Google will see that as valuable to users, and it will rank your site higher.
Don’t overlook the use of keywords. You need to understand what your users are searching for, choose the right keywords
especially long-tail keywords (specific phrases), which can bring targeted traffic. Long-tail keywords have less competition
are easier to rank for, and often have a clear search intent, meaning visitors are more likely to convert.
Be sure to naturally include keywords in the website’s title, URL, meta descriptions, body text
and image alt tags, but don’t “stuff” them—keep it natural and fluent.
Technical optimization of the website also cannot be neglected. Page load speed is a factor that affects ranking.
If your website loads slowly, users are likely to give up, and Google will consider the site to have a poor user experience
which will result in a lower ranking. Moreover,
more and more people are browsing the web on their phones, so if your website looks messy or responds slowly on mobile devices
Google will give it a low score. Make sure your site is optimized for mobile, ensuring a good experience on desktops, tablets, and phones alike.
