When discussing Google SEO promotion, most people focus on the obvious factor: price. However
SEO also involves hidden costs that are often overlooked, such as time
personnel coordination, and long-term maintenance expenses.
SEO promotion is not a one-time investment; it requires ongoing optimization.
For instance, you may need to regularly update content, adjust strategies
and analyze data—all of which require significant time and manpower. For small businesses
this may mean hiring an in-house SEO expert or outsourcing to a third-party team—costs that are frequently underestimated.
Another factor is the uncontrollable competition cost. If your industry is highly competitive
you’ll likely need to invest more resources to outperform competitors. For example
optimizing for popular keywords demands higher-quality content and stronger backlink resources,
both of which incur additional costs. This competitive pressure can quickly cause an initial budget of a few thousand dollars to double or even more.
