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Why 90% of Foreign Trade Websites’ SEO Investments Go Down the Drain

Recently, a client complained: “Last year, we spent 80,000 on Google SEO, but the traffic was worse than our sales team’s cold emails!” The truth is, many business owners fall into the same trap—especially when they opt for cheap Indian teams promising “30,000 per year to rank on the first page.” The result? A flood of spammy backlinks. One auto parts client had 2,000+ Pakistani spam links injected into their site, getting flagged by Google as “dangerous.” On top of that, their server was in India, making the site painfully slow—foreign buyers closed the page before it even loaded.

Last year, we took over a client from Dongguan manufacturing power tools. After two years and over 100,000 spent on SEO, their site was getting just 300 monthly visits. The problems were everywhere:

  • Mobile layout was a mess
  • Keywords targeted low-conversion terms
  • Backlinks came from irrelevant German sites

We migrated their site to Google Cloud, optimized keywords, and built 800+ high-quality backlinks. Ten months later? 6,000+ monthly visits, with 20+ qualified leads from high-intent keywords. The client sighed: “If only we hadn’t tried to save that 30,000 earlier!”

The lesson? Cheap SEO for foreign trade is a false economy. Cutting corners means wasting money—and eventually starting over from scratch.

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