In this age of information overload, users are not short on content, but they do lack content that is interesting
useful, and unique. This is precisely why “content differentiation” is the key to SEO success.
Why would users choose your content over the thousands of competitors out there?
The answer is simple: your content is different. For instance, while everyone else is writing generic articles like “How to do SEO,”
you can focus on “How to optimize SEO for small local businesses.” By zeroing in on a niche, you can stand out more easily.
Differentiation isn’t just about choosing a unique topic; it also includes the way you present your content.
Aside from regular text-based articles, you can create interactive tools, data visualizations, or even small online courses.
These can increase user dwell time on your site, which in turn boosts Google’s perception of your site’s value.
Most importantly, the point of differentiation isn’t just to be different for the sake of being different; it’s to truly meet user needs.
So before you create content, spend some time researching your target audience.
Figure out what they need, and deliver exactly that. This is the core of content differentiation.
