The importance of original content in Google SEO goes beyond the simple notion of “content is king.”
In fact, it directly impacts how Google’s algorithm assesses the credibility of your website.
Google’s primary goal is to provide users with the most relevant and valuable content.
Original content helps establish your website’s authority. Suppose you run a website dedicated to reviewing tech
products—if you provide unique insights and detailed test data rather than merely republishing others’ reviews
Google will recognize your site as a trustworthy resource in the field, thereby improving its ranking.
Original content also significantly increases user dwell time. If visitors find valuable information on your site
they are likely to stay longer, revisit multiple times, or even share the content with others.
Google uses user behavior as a key factor in ranking evaluation, and longer dwell times with lower bounce rates indicate high-quality content.
Additionally, original content helps you avoid “duplicate content” issues. If you simply copy and paste from other sources,
not only will users find little value in your content, but Google may also rank your site lower.
Google’s anti-plagiarism mechanisms can detect excessive duplication
and sites found to have a large amount of duplicate content risk being penalized or demoted in search rankings.
