When many people do SEO, they often get hung up on whether the chosen keywords are accurate or whether the backlink quality is high enough,
yet they overlook a more important issue: can your content actually meet users’ needs?
Google’s algorithm is becoming more and more intelligent; it’s no longer just looking at keyword matching,
but also trying to understand the user’s true intent. For example, when users search for “buy the best wireless earbuds,”
what they really want might be reviews, comparisons, and purchasing advice about a certain brand, rather than a bunch of unrelated product links.
That’s why the first step of SEO optimization is understanding user intent.
You can use tools like Google Trends and Keyword Planner to research users’ search habits and the actual needs behind the keywords. Then,
based on these needs, structure your content accordingly—for example,
adding more detailed product comparisons, more authentic user reviews, and even practical tips.
User intent optimization also extends to the page experience. For instance, when users search for an answer
they don’t want to be greeted by pop-up ads the moment they arrive on the page; they want to quickly find what they’re looking for.
If your page can offer a clear, direct solution, Google will naturally rank you higher.
The essence of SEO isn’t about pleasing Google; it’s about serving your users. As long as you genuinely put users first
Google will reward your website. That is the key to long-term success in SEO.
