But the reality is—many business owners spend a fortune piling up backlinks, only to get penalized by Google or see no movement in traffic.
So, what’s the issue? The answer lies in two words: strategy.
Traditional SEO often focuses solely on ‘high-authority backlinks’ or obsesses over industry relevance. After three months of effort
they might end up with just a few dozen backlinks, and their ranking remains stuck beyond the 20th spot. To put it bluntly, this approach is outdated!
Take a look at the websites ranking in the top 3—they all have tens of thousands of backlinks. But here’s the catch: they don’t just spam links.
Instead, they build them in layers.
For example, they start by laying a foundation with independent site backlinks (each guaranteed to be indexed and active for over a year).
These links act like ‘anchor tenants,’ solidly supporting the website’s authority. Next, they scale up with forum comment backlinks
starting with 10,000 links. Even if half get deleted
the sheer number of domains and low cost make the traffic sources appear ‘natural’ to Google. Finally
they use PBN (Private Blog Network) backlinks for a massive push, dropping 1 million links to quickly boost indexing and keyword coverage.
One of our clients used to stubbornly focus on ‘high-DA backlinks,’ spending $20,000 monthly
but their keywords couldn’t break into the first page. After switching to a combined strategy
their backlinks grew from 300 to 80,000 in three months, and their main keyword surged into the top 5, with organic traffic increasing by 200%.
So, when it comes to backlinks, it’s not about ‘the more expensive, the better.
The real key is being bold with volume and smart with combinations.
